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3 min read

Technology

Unlocking Location Insights with CleverMaps

Learn how CleverMaps can help businesses make data-driven decisions.

What makes a parcel locker network truly successful? The answer lies in the power of location data. Location data plays a pivotal role in optimizing the efficiency of parcel locker networks. By utilizing accurate and real-time location information, businesses can strategically place lockers in areas with high customer density, ensuring convenient access for users. This data-driven approach minimizes delivery distances and maximizes the utilization of lockers, resulting in improved service levels and reduced operational costs. Furthermore, location data enables businesses to identify emerging trends and patterns in customer behavior. By analyzing this information, companies can adjust their locker network strategies accordingly, ensuring the right number and distribution of lockers to meet customer demand. This level of insight empowers businesses to stay ahead of the game and deliver exceptional customer experiences. In this article, we'll delve into potential strategies and demonstrate how CleverMaps can assist in navigating this paradigm shift.

Why will the parcel lockers prevail

In the realm of Location Intelligence, the world of Where, the question of where you'd like your goods delivered was posed approximately 17 billion times last year in Central Europe alone. That staggering figure represents the volume of packages delivered throughout 2023. Of this total, over 10 billion were parcels collected by consumers. However, consumer preferences regarding order pickups have been changing dramatically. In the most developed countries, approximately 90% of packages are picked up from parcel lockers, compared to an average of around 40% in Central Europe. Nevertheless, it's anticipated that the new norm will stabilize at 50-60% of packages retrieved from parcel lockers – a trend companies must adapt to.

If you walked through densely populated areas in the cities a decade ago compared to today, you'd notice a significant difference. Today, within a five-minute walk, you're likely to encounter a parcel locker where once stood a telephone booth. The disappearance of phone booths, particularly accelerated by the COVID-19 pandemic, has paved the way for parcel lockers. In the Czech Republic alone, there are currently around 7,000 lockers, a number that's expected to grow. But what fuels the demand for these lockers, and why are they so widely embraced?

The answer lies in a combination of factors. Firstly, consumers value flexibility, and parcel lockers offer precisely that. With 24/7 accessibility, customers can retrieve their parcels at their convenience, regardless of store hours. According to Alza, the largest e-commerce platform in the Czech Republic, approximately 70% of customers prefer AlzaBox for delivery. Additionally, customers prioritize fast and cost-effective delivery, benefits that parcel lockers provide both consumers and businesses. PPL, another major carrier with its own locker network, says that delivering parcels to lockers is cheaper, faster, and more environmentally friendly than home delivery. Furthermore, lockers enable e-commerce businesses to reduce packaging, an increasingly critical factor. In essence, parcel lockers offer a win-win solution for both consumers and businesses, and it appears that they will be the go-to delivery way in the coming years.

How to find the right location for parcel lockers

Now that we've established the value of enabling customers to pick up their orders at a parcel locker, the next question arises: How do we find the optimal location for its placement? Whether it's for a single locker or an entire network, the answer lies in location data. The effectiveness of a locker hinges on the quality of its location. So, what steps do we take to find the perfect spot for a parcel locker?

Evaluating the existing parcel locker network

A strategic starting point is evaluating the existing parcel locker network, if applicable. With CleverMaps Platform, we analyze the locations of existing lockers and calculate numerous location parameters for each.

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