Location Analysis

Find out what location factors are driving the success of your locations and what factors are pressing the brakes. Thanks to our unique methodology, you won’t ever go wrong with site selection or expansion of your network..

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Understand your Surroundings

What is Location Analysis

Location Analysis, at least as we see it, is the ideal solution when starting expansion projects. It is a joint evaluation of internal, mainly branch performance parameters, and external location parameters. Location analysis describes how a location affects your business's performance. It's the ideal start for understanding what makes a perfect location for your business type. With our location analytics, we highlight the positive and negative aspects of your current branch locations and suggest an evaluation methodology for finding the perfect spot for new branches.

WHY CLEVERMAPS

What you’ll get

The outcome of the location analysis is a comprehensive understanding of your location. You’ll gain insights into the influencing location KPIs that tell you exactly which location factors to consider when selecting a new site. It also answers which datasets are relevant for your specific use case.

Optimize Site Selection: Choose the best locations for new branches or outlets based on reliable data.

Enhance Business Performance: Identify and focus on the factors that drive success for your current and future locations.

Reduce Risks: Avoid poor location choices and minimize risks by relying on data-driven insights.

Gain Competitive Advantage: Stay ahead of competitors by understanding and leveraging key location dynamics.

Identify Key Performance Indicators: Understand the specific KPIs that influence your location's success, such as population density, purchasing power, and competitor presence.

Methodology for Future Evaluations: Establish a tailored methodology for evaluating any future locations, enabling quick and efficient site assessments.

SERVICES

We are here to help

every step of the way

Our approach adapts to each client's unique needs. Whether finding gaps in the market or competing directly with rivals, our methodology is customized to your strategy and vision. After evaluating your current network and identifying success drivers, we suggest the best new locations or create a methodology for future evaluations.

Sourcing of the internal

and external data

We advise you on which internal data to collect about your business operations and performance. Then, we assess which external data you need (available straight away on our Data Marketplace), including factors like demography, purchasing power, mobility, points of interest, transport, residence type, and more. By comparing this data with your branch performance, we find patterns and correlations that guide our location analysis.

Correlation model of location

performance factors

We use statistical methods like correlation analysis to determine significant performance drivers. Then we visualize the data using box plots, charts, LASSO-f regressions, and other statistical methods to make the insights clear and actionable. Our own location intelligence platform ensures that all data is processed efficiently and accurately.

Presentation of the results

Our findings are delivered in a clear and understandable format, highlighting key parameters to consider when selecting new locations. The results are typically presented in comprehensive reports or PowerPoint presentations, making the insights easy to digest. We provide ongoing support and tools to integrate location intelligence into your business effectively.

What our customers say

Where Success Meets Location

Explore stories of businesses navigating to success with CleverMaps.

"Before using CleverMaps, we couldn't effectively evaluate our branch locations. The platform provided an unbiased view of our branch network, allowing us to optimize locations and reduce overlaps without compromising customer access. This has significantly lowered our operating costs and ensured strategic placements."

Jan Sevc

Head of the Regional Team, Generali

Read story

FAQ

You may be wondering

How does the licencing of datasets work?

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How can I start visualizing my data in CleverMaps Studio?

What is the pricing?

Can I start on my own or do I need your help?