Location Intelligence
for FMCG

Redefine your FMCG strategy with location intelligence. Strengthen market presence and target customers accurately with spatial insights. Make confident decisions on product placements, partner acquisitions, and market expansions.

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Location Intelligence in FMCG

Core Use Cases

CleverMaps offers high-accuracy location data aggregated into ready-to-use datasets for immediate use in our platform and beyond.

Market Census

Use location intelligence to conduct a detailed market census. Gather and analyze data on consumer demographics, purchasing behaviors, and market potential. Identify key market segments, optimize product placement, enhance marketing strategies, monitor trends, and support strategic decisions.

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Partner Acquisition

Identify optimal partners by analyzing spatial data to understand market coverage and potential. Ensure strategic alignment and maximize partnership success.

Opportunity Prediction

Utilize location intelligence to predict market opportunities, assess demand, and make data-driven decisions for product placements and promotions.

Market Gaps and Cannibalization

Detect underserved markets and prevent cannibalization by understanding spatial dynamics and customer distribution patterns.

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WHY CLEVERMAPS

Why is Location Intelligence an absolute game changer in FMCG

Location Intelligence dramatically transforms the decision-making process in FMCG for the better.

Use location data to uncover new regions with high demand for FMCG products.

Streamline logistics and distribution by identifying the most efficient routes and locations.

Analyze consumer movement and behavior to determine optimal product placement on shelves.

Stay updated with shifting consumer preferences and competitor activities.

Target promotions more effectively by understanding regional consumer behaviors and preferences.

Plan product launches and placements strategically to avoid overlap and maximize sales.

SERVICES

We are here to help

every step of the way

Initial Location Analysis

What drives the success or underperformance of your products?

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Data Enrichment

What external factors impact your market presence?

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Insights Interpretation

How can you maximize profits with the insights gained?

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What our customers say

Where Success Meets Location

Explore stories of businesses navigating to success with CleverMaps.

CleverMaps has been invaluable for Foodora by visualizing development polygons to enhance efficiency and logistics. It has been an excellent tool for selling premium positions in regions and optimizing delivery zones based on turnover, cuisine popularity, and other factors. This has effectively boosted revenue not only for us but also for the local businesses.

Jakub Rajnis

Business Intelligence Analyst,

Foodora, Delivery Hero

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